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![As a company born at the beginning of the pandemic, PostHog has been fully-remote from its inception. Our team is 30+ people distributed across 10 countries; we have no central office, but we still value getting together in person. We give…]()
Aug 17, 2022 by Grace McKenzie
![The GDPR places significant restrictions on how you can use tools like Google Analytics to track and collect user data. And, while there is no universal legal definition of what constitutes "GDPR-compliant analytics", there are some fundamental…]()
Aug 12, 2022 by Joe Martin, Andy Vandervell
![The AARRR framework, also known as "pirate metrics" or the AARRR funnel, is a classic framework for understanding customer behavior. It's useful for marketers, product managers and growth hackers at startups. In this guide, you'll learn: How the…]()
Aug 3, 2022 by Andy Vandervell
![PostHog is a growing platform. We used to call ourselves a product analytics platform, but product analytics is just one feature among many these days. And that got us wondering... what are some of the most useful things you can you do with PostHog…]()
Jul 20, 2022 by Andy Vandervell
![When developing software, there's no shortage of work: building new features, fixing bugs, maintaining infrastructure, launching new systems, phasing deprecated solutions out, ensuring security, keeping track of dependencies… Whew. And that's before…]()
Jul 5, 2022 by Michael Matloka
![When talking through our editions and pricing options with potential customers I'm often asked "How can I estimate my event count?" If you're not already using an analytics tool, or it doesn't readily give you a count of tracked events, it can be…]()
Jun 21, 2022 by Simon Fisher
![So, you're building a B2B SaaS product. Everyone knows you've got to measure stuff to succeed. This is not news. What, why, and how? These are the questions that matter. In this guide we will: Reveal what makes a good metric for a B2B product…]()
Jun 16, 2022 by Andy Vandervell
![PostHog and Matomo are both open-source analytics platforms you can self-host on your own infrastructure, giving you complete control over your data and unrivaled privacy compliance. However, there are some important differences between the two…]()
Jun 1, 2022 by Andy Vandervell
![Also known as split testing or multivariate testing, A/B testing is the practice of splitting your audience to test variations of a product design, new feature, call to action, landing page – anything you can imagine, really. Here, we’re sharing our…]()
May 25, 2022 by Hanna Crombie
![PostHog and Amplitude are both product analytics tools. That means they tell you where users are coming from and how they interact with your product, so that you can find ways to make it better. But we think PostHog is a more powerful tool for…]()
May 13, 2022 by Andy Vandervell, Joe Martin
![Ok, so you’ve read Zero to One and The Hard Thing About Hard Things , but what are all the boring admin things that are actually going to drain 40% of your time which no one has told you about? More importantly, what is the ops stack you can use…]()
May 4, 2022 by Charles Cook
![Most analytics tools just give you the hard numbers: views, clicks, conversions. This is a good starting point, but statistics alone give you an incomplete picture – why did the user rageclick or fail to convert? Enter session recording. Why you need…]()
Apr 7, 2022 by Hanna Crombie
![We just launched our Experimentation suite, and there's a ton we learned about running successful experiments. It was a no brainer product decision: Since you're already analysing your data in PostHog, and you're already using Feature Flags to roll…]()
Mar 23, 2022 by Neil Kakkar
![HIPAA, which stands for the Health Insurance Portability and Accountability Act, regulates how individuals and organizations are required to secure, handle and transmit protected health information (PHI) – and the stringent penalties for failing to…]()
Feb 21, 2022 by Andy Vandervell
![Engineers and product managers need to be vigilant when collecting user data. Punitive GDPR fines can run to €20 million or 4% of a company's global turn (whichever is greater) and that's after the expense, time, energy, and stress generated by the…]()
Feb 21, 2022 by Andy Vandervell
![HIPAA, which stands for the Health Insurance Portability and Accountability Act, is a piece of legislation which was first introduced in 1996. Its main goal is to ensure that personally identifiable information is protected, with $1M+ fines and 1…]()
Feb 16, 2022 by Joe Martin
![PostHog is a self-hosted, open-source analytics tool . Transparency is one of our core values and we believe self-hosting is the best solution for many businesses, especially large enterprises with complex needs. But, why? Why do we believe in…]()
Jan 14, 2022 by Andy Vandervell
![User segmentation is a term which is thrown around a lot within product-led teams, but what does it mean? In this article we'll explain what user segmentation is, why it's important and give examples of how segmenting your userbase can uncover…]()
Jan 5, 2022 by Marcus Hyett
![Validating B2B product market fit is a common problem and the bad news is that there's no universal standard for validating product market fit. But there are some great heuristics you can use to understand whether you’re on the right track - and…]()
Dec 9, 2021 by Marcus Hyett
![Understanding the needs of your users better than anyone else is critical for the success of any product. For years, taxis solved the primary user need of getting from A to B quickly. Someone would wait by the roadside until an available taxi drove…]()
Dec 8, 2021 by Marcus Hyett
![Disclaimer: This is intended as a short, tactical guide to getting your trademarks sorted out for the first time, on a minimal budget. This is not legal advice and we are not lawyers - this is just what has worked for us. Don't bother securing…]()
Dec 1, 2021 by Charles Cook
![There are lots of ways to do analytics. You can do SQL. You can do it in the cloud. You can not do it at all and hire an analytics agency or consultancy instead. But by far one of the most popular (and, we think, best) ways is self-service…]()
Nov 30, 2021 by Joe Martin
![Product engagement is the most important factor when it comes to driving retention and revenue for your business. Though it seems easy to view success through a financial lens, revenue alone is rarely a clear indicator of a sustainable product. In…]()
Nov 23, 2021 by Hanna Crombie
![Successful products need actionable metrics and for many businesses this starts with identifying what many refer to as a 'North Star' metric. This article explores the different types of North Star metrics using examples from well-known tech…]()
Nov 12, 2021 by Andy Vandervell
![Recently, PostHog was invited to speak at OSA Con 2021 , an open source analytics conference organised by Altinity. It was a fantastic opportunity to talk to the community, alongside other engineers and leaders from projects such as ClickHouse…]()
Nov 6, 2021 by James Greenhill
![Customer retention metrics are some of the most important to understand and the most vital to the long term success of any product. In this article we’ll explain what customer retention is, why it’s important and some examples of tactics you can use…]()
Nov 3, 2021 by Marcus Hyett
![ClickHouse supports speeding up queries using materialized columns to create new columns on the fly from existing data. In this post, I’ll walk through a query optimization example that's well-suited to this rarely-used feature. Consider the…]()
Oct 26, 2021 by Karl-Aksel Puulmann
![What is product analytics? At the most basic level product analytics refers to the process of gathering data about how a product is used, then analyzing that data in order to make decisions about improving it. Where it gets more complicated is in the…]()
Oct 21, 2021 by Joe Martin
![Developer Relations exists and is executed in different ways at almost every company. Our Developer Relations journey at PostHog has just begun, and we still don't know exactly what it will look like in the medium term. But we can still assess what…]()
Sep 30, 2021 by Phil Leggetter
![Google says they intend to deprecate the use of third-party cookies in 2023. But why is this important, and how will this affect product analytics? What are third-party cookies? Cookies are small files stored on a user’s machine, helping you…]()
Aug 23, 2021 by Marcus Hyett
![Our main selling point as a company is transparency. Being an open-source company , this isn’t surprising: our code, designs, and content are all largely available online , for free, even while still a work in progress. This transparency also…]()
Jun 23, 2021 by Mo Shehu
How we monetized our open source devtool
Apr 30, 2021 by Mo Shehu